UPDATED: Treasure Valley radio hierarchy: Fall 2013

antenna_and_radio_wavesThe fall 2013 Arbitron ratings, which measure listener share among commercial radio stations, have hit the streets. The big winner: Kiss FM and its almost ridiculous quarter-hour share number. It’s worth noting that four of the top five stations on this list are owned by Townsquare Media. Lastly, here is a link to a similar post with spring 2013 numbers, so you can see changes among stations.

Listeners 12 and older between 6 a.m. and midnight (the overall bragging rights category):
KSAS-FM 103.5 (Kiss FM, contemporary hits): 9.6
KAWO-FM 104.3 (Wow country): 7.1
KCIX-FM 105.9 (Mix 106, Hot AC): 6.7
KBOI-AM 670 (news/talk): 5.9
KXLT-FM 107.9 (Lite 108, adult contemporary): 4.6
KQFC-FM 97.9 (Nash, country): 4.2
KIZN-FM 92.3 (Kissin’ 92.3, country): 4.2
KQXR-FM 100.3 (The X, active rock): 4.0
KTHI-FM  107.1 (K-Hits, classic): 3.8
KWYD-FM 101.1 (Wild 101.1, rhythmic contemporary hits): 3.4
KRVB-FM  94.9 (The River, AAA): 3.3
KKOO-FM 99.5 (Kool Oldies): 3.3
KSRV-FM 96.1 (Bob FM, classic hits): 2.9
KKGL-FM  96.9 (The Eagle, classic rock): 2.7
KJOT-FM 105.1 (Variety Rock, classic rock): 2.7
KIDO-AM 580 (news/talk): 2.1
KTIK-FM  93.1 (The Ticket, sports): 1.5
KNFL-AM 730 (ESPN Boise, sports) 1.0
KINF-FM 99.1 (News, talk): below 0.5; not measured
KDBI-AM 101.9 (Regional Mexican): ditto
KFXD-AM 630 (The Fan, sports): ditto
KPDA-FM 100.7 (regional Mexican): ditto
KQTA-FM  106.3 (Spanish CHR): ditto
KTIK-AM 1350 (The Ticket, sports): ditto

Listeners 25 to 54 between 6 a.m. and midnight (the advertising category):
KSAS-FM 103.5 (Kiss FM, contemporary hits): 8.7
KCIX-FM 105.9 (Mix 106, Hot AC): 8.7
KAWO-FM 104.3 (Wow country): 7.6
KQXR-FM 100.3 (The X, active rock): 5.1
KXLT-FM 107.9 (Lite 108, adult contemporary): 4.7
KIZN-FM 92.3 (Kissin’ 92.3, country): 4.4
KQFC-FM 97.9 (Nash, country): 4.0
KRVB-FM  94.9 (The River, AAA): 4.0
KKGL-FM  96.9 (The Eagle, classic rock): 4.0
KSRV-FM 96.1 (Bob FM, classic hits): 3.6
KBOI-AM 670 (news/talk): 3.3
KTHI-FM  107.1 (K-Hits, classic): 3.3
KWYD-FM 101.1 (Wild 101.1, rhythmic contemporary hits): 3.3
KJOT-FM 105.1 (Variety Rock, classic rock): 3.3
KTIK-FM  93.1 (The Ticket, sports): 2.5
KIDO-AM 580 (news/talk): 2.2
KDBI-AM 101.9 (Regional Mexican): 1.8
KNFL-AM 730 (ESPN Boise, sports) 1.1
KKOO-FM 99.5 (Kool Oldies): 0.7
(The rest were below 0.5; not measured)

Standard clarification: These are quarter-hour share, or AQH, numbers. “Share” is the percentage of listeners tuned in to a station at a given time. Kiss FM’s 9.6 in 12-plus means 9.6 percent of everyone in the market listening to the radio at that time was tuned in to that station. “Rating” — the percentage of potential listeners in the market actually tuning in — is an entirely different thing. Find out more here.

Michael Deeds is the Idaho Statesman’s entertainment columnist and Scene magazine editor. His column runs Fridays and Sundays. He appears on the 6 p.m. broadcast of "Today's 6 News" on Thursdays and hosts a music show, "The Other Studio," from 9-10 p.m. Sundays on 94.9 FM The River.

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