Here are the figures released by New Belgium Brewing, which produces the famed event that raises literally millions for biking causes. The traveling tour of philanthropic bicycle advocacy, raised $535,924 for local nonprofits this season, totaling more than $3 million in its 14-year stretch, according to New Belgium.
“This year’s total (tour) is up almost $40,000 from last year. The event is free, yet all proceeds from beer and merchandise sales and donations from parade participants go to nonprofit organizations focused on making communities a better place to ride a bike,” the company said in a press release.
Here’s how Boise’s August event stacked up this year:
Total Funds Raised: $55,019 (up $5,344 from 2012).
Attendees: 7,500 (up 1,000 from 2012).
Parade Attendance: 6,000 (up 1,000 from 2012).
Waste Diversion Rate: 75 percent.