CTTouring is sliding another chess piece across the Treasure Valley concert-promoting board.
The Eagle-based company has inked an exclusive contract with CenturyLink Arena to produce six to eight shows each year.
It’s the third such tactical grab in the past year and a half by CTTouring, which is owned by longtime area promoter Creston Thornton. CTTouring also has an exclusive on events at the Idaho Center Outdoor Pavilion (a specially reduced-size version of the Idaho Center Amphitheater) and the Revolution Center (which Thornton owns). Competing Boise promoter Knitting Factory, of course, runs the show at the Idaho Botanical Garden’s Outlaw Field Summer Concert Series, as well as its own Downtown concert club.
Thornton is no stranger to CenturyLink Arena. His former company, Bravo Entertainment — eventually sold to promoter Knitting Factory — had an exclusive for years at the building when it was called the Bank of America Centre.
Thornton remembers producing concerts at the B of A Centre by acts such as Sarah McLachlan, “Lord of the Dance,” Pantera, Green Day and Jane’s Addiction.
The 5,000-capacity arena has the same potential as it did when it was called the B of A Centre, he says.
“I think it’s an under-utilized, great size for what’s going on in the market right now,” he says.
Thornton should know. He promoted his first concert in the Treasure Valley more than 20 years ago.
The CenturyLink/CTTouring partnership will kick off with a performance by political comedian Dennis Miller on Saturday, July 27. (Tickets go on sale May 31 at centurylinkarenboise.com.)
After that, the door is wide open. Thornton sees opportunity for comedy, family-oriented programming such as ice shows and, of course, concerts: “Some shows that are good for that that 3,000- to 4,000- people range,” he says.