Sales of the first annual disc generated $5,920 for the Foodbank. The second disc raised a whopping $18,261.
But the 2012 album? Not a penny.
Despite the promise on the back of the CD case — “Proceeds benefit the Idaho Foodbank” — Moxie Java gave no money to the non-profit organization.
Sales of the CD dropped significantly in 2012 and did not cover production costs, according to Moxie Java.
I just found this out right after my Scene column about the 2013 CD went to the press. I was shocked. And bummed. But Moxie is getting things back on track in 2013. They are guaranteeing a minimum donation of $1,000 to the Foodbank — more than that if things go well.
So go buy that new “IdahoHoHo” CD. (By the way, is it “IdahoHoHo” or Idaho Ho Ho” or Idaho-Ho-Ho”? Everybody seems to have a different style.)
I’ll address the situation — and what happened to cause the sales drop — in more detail in my Sunday Life column.