Election Central

Fulcher releases first TV ad, solicits help to buy time (w/ video)

Idaho GOP gubernatorial candidate Sen. Russ Fulcher released his inaugural TV ad this week and says he needs money to air the spots. So far, the ad is running on Boise-area stations and statewide on cable TV.

In an email Monday, titled “Help Us Put This Ad on TV,” Fulcher included a link to the 30-second spot and a request for contributions.

“We are ready to go on television with our first ad introducing me to Idahoans,” Fulcher wrote. “I wanted you to be the first to see the ad.

“I need your help. Television exposure is very expensive, and I can’t go on TV without your support.”

Fulcher notes that $1,200 will pay for one prime-time spot, $250 will get the ad on a popular news show and $100 buy 30 seconds during a popular entertainment show in the targeted demographic.

Fulcher has long acknowledged he’ll be underfunded in his challenge to two-term Gov. Butch Otter.

The most recent campaign finance report covered calendar 2013; the next report isn’t due until May 13, seven days before the primary. As of Dec. 31, Fulcher raised about $252,000 — $100,000 in a loan from himself — and had $199,000 in cash. Otter raised about $686,000 in 2013, and closed the year with $708,000 in cash.

Fulcher, who grew up on a Meridian dairy, uses a farm setting for the ad. As Fulcher speaks, labels in capital letters appear, reading RUSS FULCHER, STOP OBAMACARE, STOP COMMON CORE and RUSSFULCHER.COM.

Fulcher appears with other people on the farm, but he is the lone speaker, saying:

“I’m Russ Fulcher. I’m running for governor because the state I love has gotten too mixed up with a federal government I don’t trust.

“Small government is the best government and Washington, D.C., has no business in our classrooms or doctors’ offices. I’m blessed to be a husband, father, international businessman and conservative senator.

“This election isn’t about me; it’s about the future of Idaho and preserving our way of life. I have solution-oriented vision for Idaho and I want to share it with you. Please check it out at RussFulcher.com.”

Here’s the text of Fulcher’s email:

Help Us Put This Ad on TV
Dear Friend,

It’s that time already! We are ready to go on television with our first ad introducing me to Idahoans. I wanted you to be the first to see the ad.

I need your help. Television exposure is very expensive, and I can’t go on TV without your support.

Will you join me in an investment to place this ad on TV?

$1,200 in donations will play this ad one time during prime time. $250 will play this ad one time during a popular news show, and $100 will play this ad one time during a popular entertainment show in the targeted demographic.

Help me today and let’s spend the next 3 weeks moving closer to victory!

- Russ

You can watch the ad HERE.

Dan Popkey came to Idaho in 1984 to work as a police reporter. Since 1987, he has covered politics and has reported on 25 sessions of the Legislature. Dan has a bachelor's in political science from Santa Clara University and a master's in journalism from Columbia University. He was a Congressional Fellow of the American Political Science Association and a Journalism Fellow at the University of Michigan. A former page in the U.S. House of Representatives, he graduated Capitol Page High School in 1976. In 2007, he led the Statesman’s coverage of the Sen. Larry Craig sex scandal, which was one of three Pulitzer Prize finalists in breaking news. In 2003, he won the Ted M. Natt First Amendment award from the Pacific Northwest Newspaper Association for coverage of University Place, the University of Idaho’s troubled real estate development in Boise. Dan helped start the community reading project "Big Read." He has two children in college and lives on the Boise Bench with an old gray cat.

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Posted in Election Central, Idaho Politics