Idaho GOP gubernatorial candidate Sen. Russ Fulcher released his inaugural TV ad this week and says he needs money to air the spots. So far, the ad is running on Boise-area stations and statewide on cable TV.
In an email Monday, titled “Help Us Put This Ad on TV,” Fulcher included a link to the 30-second spot and a request for contributions.
“We are ready to go on television with our first ad introducing me to Idahoans,” Fulcher wrote. “I wanted you to be the first to see the ad.
“I need your help. Television exposure is very expensive, and I can’t go on TV without your support.”
Fulcher notes that $1,200 will pay for one prime-time spot, $250 will get the ad on a popular news show and $100 buy 30 seconds during a popular entertainment show in the targeted demographic.
Fulcher has long acknowledged he’ll be underfunded in his challenge to two-term Gov. Butch Otter.
The most recent campaign finance report covered calendar 2013; the next report isn’t due until May 13, seven days before the primary. As of Dec. 31, Fulcher raised about $252,000 — $100,000 in a loan from himself — and had $199,000 in cash. Otter raised about $686,000 in 2013, and closed the year with $708,000 in cash.
Fulcher, who grew up on a Meridian dairy, uses a farm setting for the ad. As Fulcher speaks, labels in capital letters appear, reading RUSS FULCHER, STOP OBAMACARE, STOP COMMON CORE and RUSSFULCHER.COM.
Fulcher appears with other people on the farm, but he is the lone speaker, saying:
“I’m Russ Fulcher. I’m running for governor because the state I love has gotten too mixed up with a federal government I don’t trust.
“Small government is the best government and Washington, D.C., has no business in our classrooms or doctors’ offices. I’m blessed to be a husband, father, international businessman and conservative senator.
“This election isn’t about me; it’s about the future of Idaho and preserving our way of life. I have solution-oriented vision for Idaho and I want to share it with you. Please check it out at RussFulcher.com.”
Here’s the text of Fulcher’s email:
It’s that time already! We are ready to go on television with our first ad introducing me to Idahoans. I wanted you to be the first to see the ad.
I need your help. Television exposure is very expensive, and I can’t go on TV without your support.
$1,200 in donations will play this ad one time during prime time. $250 will play this ad one time during a popular news show, and $100 will play this ad one time during a popular entertainment show in the targeted demographic.
Help me today and let’s spend the next 3 weeks moving closer to victory!
You can watch the ad HERE.