Drake Cooper
Blog Archives

The Backstage Pass Internship is Back

Apply Here The Backstage Pass is back at Drake Cooper. It’s the largest advertising internship program in Idaho and we’re excited to bring it back for round two. We’re modifying the structure a bit this year by bringing in three interns that act as Junior Producers to work directly with Drake Cooper’s digital team. We’re […]

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Sweet Suite for Rent

Back the truck up, your creative startup space in Boise’s Cultural District has been found. Drake Cooper would love to have an inventive neighbor in our building anchoring BoDo along with Balihoo, Boise Contemporary Theater and many other creative and arts organizations. We’ve just gutted the basement space in the building leaving the fir posts, […]

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FDA Proposes Major Changes to Nutrition Facts

The nutrition facts table will likely look different soon, thanks to huge changes proposed by the FDA and supported by the Obama administration. This is the most significant change to the label in over 20 years and it will impact consumer packaged goods companies everywhere. Here are two of the major changes being made: 1) […]

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Dreaming Big with Hodia

Hodia is a year-round organization with camps and activities for kids with diabetes. When they were selected as our 2013 Dream Big client, they came looking for brand direction and a new website. In today’s digital age, it’s imperative for an organization like Hodia to have a user-friendly web experience. Their website needed to include […]

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Which Brands Took Home The Oscar?

“We feel passionately about live appointment viewing events and events that create real-time sharing”   – Seth Kaufman, VP-Marketing, PepsiCo. Over the last ten years, the average viewership for the Oscars has been 39.1 million per telecast. Last night, 40.2 million tuned in making the 2014 Oscars the highest-rated Academy Award show since 2005. This […]

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Wanted: Interactive Designer & Interactive Developer

We are looking for an interactive designer and interactive developer to join the Drake Cooper team. Sooo yeah … if the job description sounds like a good fit, then could you please apply. That’d be great. Thaaanks. And you won’t have to worry about coming in on a Saturday. Interactive Designer Job Summary The ideal […]

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The Largest Ever Gap Between Trust in Business and Trust in Government

Last week, Drake Cooper was invited to hear Edelman Seattle report the findings of the 2014 Trust Barometer. This long-running survey, fielded by the world’s largest independent PR firm, is the premier source for understanding current consumer sentiment around “trust.” Every year the survey has one key takeaway and this year 33,000 respondents cited the […]

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How Popular Has Sochi Been?

American Gold Medal Winner, and Idaho-born, Sage Kotsenburg is lifted into the air by Silver Medal winner Staale Sandbech from Norway in a very classy Olympic moment. Media outlets are beginning to report TV ratings, brands have been releasing new marketing and the Winter Olympics have kicked off in solid form. We’ve seen America rank […]

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Who Had The Best Super Bowl Ad?

It’s a question we always ask after the final play: who had the best commercial? Considering that twenty five percent of us watch the Super Bowl primarily for the ads it’s a fun one to answer. No, this year we didn’t see the likes of “So God Made a Farmer.” But overall we saw good […]

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Consumers Gave Hollywood An Epic Year

The Golden Globe Awards saw its highest TV audience ever. Nearly 21 million people tuned in on January 12th. This may have surprised many who believe that the film industry is in a state of decline. It seems to be said often that we’re going to the theater less, caring less about movies and that […]

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