The East End Market at Bown Crossing opened Sunday, marking the start of its third season of weekly markets on Bown Way.
“This year, we’re focusing on refugee farmers,” said organizer Courtney Feider of Adrian + Sabine, a marketing and consumer engagement firm. The goal is for the market to support refugee farmers associated with Global Gardens and provide affordable produce available to consumers.
“It’s more you can stock your fridge than just buy a couple of apples,” Feider said.
There were about 39 vendors at the market on its opening day, including Flowers and produce from farmers associated with Global Gardens will be available in June. Community groups will also have booths at the market this year, including Radio Boise and Think Boise First.
In 2010, the market was launched as a monthly event, just a test to see if there would be enough traffic to support it.
“We wanted to help drive traffic to Bown Crossing,” Feider said. “The universal request was a farmers’ market.”
Feider said year-over-year sales figures show many businesses at Bown Crossing have seen a 40 percent year-over-year increase in sales on Sundays.
One of the selling points of the market is that it’s on the Greenbelt, and accessible to bicyclists and walkers. Those who drive cars may park without charge in a large dirt lot behind Boise Fry Co.
Feider said she’s working on the opening of several other markets, including the June 15 opening of The Village at Meridian. She said there may be a couple of new markets in Boise in the next year or two, possibly a weekday market and another Sunday market.
Interested in being a vendor at the East End Market, or want more information, call 331- 3400. Feider said the market is looking for fruit vendors.