Marketers Shift Focus to Generation Z

For the past few years, many retailers have focused their marketing efforts on Millennials, the largest group of consumers since baby boomers. But now many retailers are starting to shift their focus to Generation Z.    Gen Z includes people born in 1995 or later and now accounts for over one-fourth of the U.S. population. […]

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Looking for Media Assistant / Numbers Acrobat

Drake Cooper is looking for an assistant plate-twirling, fire-juggling media acrobat to help us keep a lid on the busy world of Media. Technically, we’ll call you the Media Assistant, but we know that Herder of All The Things may well be a better title. Media Assistant [part time] Boise, United States · Media Team […]

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The Simpsons 12-day Marathon Was History-Making

Many of you may have heard about the 12-day The Simpsons Marathon on FXX that played every single episode ever of The Simpsons (including the film) all in a row without break and without apology. The marathon was in honor of FXX and their acquisition of all 552 Simpsons episodes (doesn’t hurt that FXX is […]

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Governor’s race: two divergent views on education

Gov. Butch Otter says Idaho is on a continuing “journey to education excellence.” His Democratic opponent, A.J. Balukoff, called Idaho’s bottom-ranked per-pupil spending “downright shameful.” Gov. Butch Otter That’s the split that was underscored Thursday. In a guest opinion sent to

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Crunching some more numbers from ‘SAT Day’

Earlier this week, I reported on the results from Idaho’s April “SAT Day.” The takeaways: Overall, scores increased slightly on the Scholastic Aptitude Test, but Idaho has a long way to go to meet the SAT “college-ready” benchmark. Let’s drill down

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First book in series makes you look forward to more

Protective Instincts By Shirlee McCoy Harlequin Love Inspired Suspense, July, 2014 • ISBN 9780373446063 • Price $5.99 / Paperback • Genre: Inspirational suspense / romance Publisher Synopsis: After losing her family, and then nearly her life when she was held

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Plot, energy and humor will appeal to kids of all ages

The Water Fight Professional (Fun 4 Hire Book 1) Angela Ruth Strong Ashberry Lane Publishing 2014 Print Length: 105 pages ISBN: 978-0-9893967-8-3 Price: $7.99 paperback / $2.99 eBook Age target: Grades 2-4, but older will still enjoy it. Publisher’s Synopsis:

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First in new series isn’t one of author’s finest

The Marriage Pact Linda Lael Miller Harlequin HQN, 2014 Print Length: 377 pages ISBN: 0373778708 Price: $6.41/Paperback; $5.65/eBook Publisher’s Synopsis: The women of Bliss County are ready to meet the men of their dreams! See how it all begins in

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Sasha

Sasha 2014, Sabtre-eBooks.com By CJ Adams 102 pages ASIN: B00I4FZHSI Price: $14.25 Publisher Synopsis: CJ Adams pens a warm and entertaining tale of life with an exceptional dachshund. A friendship that endured paralysis and a cure through acupuncture and holistic

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Idaho’s ‘go-on’ rates: a deeper look at the data

On Thursday, I wrote about the current numbers measuring Idaho’s high school “go-on” rates — and the troubling big-picture trend. Thursday’s sobering takeaway: More than a year after graduating high school, only 52 percent of the Class of 2013 have enrolled in

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